Greater Birmingham Chambers of Commerce Expo 2022

We are delighted to announce that Astute Media will be exhibiting at the upcoming Greater Birmingham Chambers of Commerce Spring Expo being held on March 31^st 2022.

14/03/22

Facebook is changing to Meta as it starts to build the Metaverse

At the recent Facebook Connect conference, some big changes were announced as the company set out its roadmap for the next decade and presented some of the things they are currently working towards, to achieve the creation of its own metaverse.

22/11/21

Generating content ideas

Content is a key component of operating your websites and delivering your social media strategy. One of the questions we are often asked as an agency is how we find new ideas for content or how do we keep up with everything going on across social media channels.

19/07/21

Jail or Bail 2021

The last year and a half has presented a lot of challenges across the country especially for charities. With the cancellation of major fundraising events, it has been difficult, and one of our clients, Midlands Air Ambulance Charity, knows this all too well. 

09/07/21

What’s new in social media June 21

Find out what has been happening on social media this month. Here is our latest round-up of the social media news this month.

30/06/21

The Importance of Upskilling as the UK Reopens

Before we get to the importance of upskilling, I thought it might be an idea to define the difference between upskilling and reskilling...

28/06/21

First 5 things to consider when building a new website. 

In today’s digital-focused society, it is expected that every business needs a website, in fact, it can often be seen as a negative by potential customers if you don’t have one.  

07/06/21

What’s new in social media May 21 edition

Want to know what has been happening in social media this month? Here is our latest round-up of social media news for this month.

21/05/21

What’s new in social media April 21 edition

Want to know what has been happening in social media this month? Here is our latest round-up of social media news for this month. 

26/04/21

Re-launching After Lockdown

April 12^th is going to be a big day for many retail outlets and hospitality businesses. We will be allowed out to the shops and start to socialise, all be it at a safe distance!

09/04/21

This year, put people at the centre of your marketing.

If ever there was an important time for putting people at the centre of your marketing through good digital practices, that time is now. 

08/04/21

What’s new in social media? March 21 edition

Want to know what’s been happening in social media this month? Here is our latest round-up of social media news for this month.

26/03/21

Reflecting on business, one year on

Today marked one year since the Prime Minister announced the first national lockdown. Everybody's lives changed and many of us lost family or friends to Covid-19. A minute's silence was held today to remember those victims and give us time to reflect.

23/03/21

Working from Home Safely

Working from home safely is not the same as remote working safely – the latter has been in practice across many sectors for many years, but more of that later in this article.

15/03/21

Top 5 Books for digital marketeers

As the UK economy evolves and the demand for more digital skilled job roles and entrepreneurship increases, learning new digital skills and upskilling is becoming increasingly important.

04/03/21

Task Trak Live - Developing a Route to Market

A brand new app with a niche area of usage that could be applied in other situations with a bit of lateral thinking…how do you go about marketing it?

03/03/21

Finding trends for your content

Accessing trends can help you maximise content on your website and on your social media channels. The million-dollar question is how do you find the trends to be able to tap into them?

26/02/21

Considerations for remote working and networking online

While remote working and virtual networking are not new concepts, the take-up of these practices has been vital to many keen to develop new business, maintain existing business, and ensuring that many industries can continue to operate.  

22/02/21

What’s new in social media

We are already into the second month of 2021 and we have seen a lot of changes with social media already this year.  

15/02/21

How Astute Media began

As we journey through the 30^th year of Astute Media being in business, we wanted to take a trip down memory lane looking back to our humble beginnings, and the journey, we as a business, have been on and continue to travel.

08/02/21

helping with home schooling with the midlands air ambulance charity

Some of Astute's recent work with the Midlands Air Ambulance CHairty may be just the thing some parents need to help with a bit of home schooling...

03/02/21

How To Get The Most Out Of Your PPC Budget: 5 tips for making your money work harder for you with Google Search.

It's true: more people are looking online and using Google to find things than ever before.

And PPC is just about the best way to connect with that audience. But how can you make the most of this channel without spending a fortune?

02/02/21

Covid-19 Update: What we're doing and how we're helping our clients turn obstacles into opportunities

Dealing with the Coronavirus rollercoaster is affecting us all. How to keep our businesses afloat - how to adapt to ensure we're doing new things where required to continue generating revenue.

You're not alone - read about what we're doing and how this can help you.

04/01/21

The Astute Media Advent Calendar

Whilst coming up with our latest email campaign to promote our training services, we thought that this time of year would be great to use the opportunity to partner with local businesses and support a charity providing relief to those in need.

08/12/20

Why Social Media Training for Business Matters

Social Media can be a minefield for businesses of any size. The larger businesses may struggle with control and devoting the correct resource to it where as a smaller business may not be sure where or how to engage with their target audience on any of the multiple social media channels available.

29/10/20

Stay home and stay ahead

Right now, we’re in challenging times. From self-isolation, missing our family and friends – to working from home, being furloughed or facing worrying decisions about the future of our businesses.

01/04/20

What’s new in Social Media (February 2020)

We are only a few months into the new decade and the world of social media continues to evolve at a rapid pace. Thankfully, we have been keeping up to speed so you don’t have to. 

18/02/20

What is Tik Tok and should you use it?

It's more than likely that you may have heard of TikTok over the last few years but what is it?

30/01/20

Top 10 practices for Businesses to Avoid When Using Social Media

Social Media can be a tricky field to navigate, especially if you are just starting out and want to utilise it for your business, products, services and brands.

13/12/19

How to craft seasonal content posts for your social media channels

Throughout the year there are many opportunities for you and your business to take advantage of seasonal content on social media platforms and your website.  

28/11/19

Automotive Management Live 2019

Automotive Management Live 2019 was well worth attending. As a marketing and metrics agency with clients in the automotive sector, it is vital we keep up to date with what is happening in the sector – and there is a lot happening!

19/11/19

Top 5 websites to get free stock images for social media content

Crafting visual content for social media can be a tricky affair especially if you want to create visually compelling content. It can be time-consuming to create visuals from scratch and it can also become expensive if you are using stock image sites such as Shutterstock.

14/11/19

What's new in social media? (November 19)

Social media is a fast-paced and ever-changing industry which can make it hard to follow the latest changes to platforms and industry updates. Thankfully we have you covered with this months latest updates. 

06/11/19

Top 10 ways to up your Instagram game!

When we deliver training sessions or have meetings with our clients about social media, the discussion always seems to naturally gravitate toward how to get the most out of Instagram.

30/10/19

We are heading to AM Live 2019!

Astute Media is heading to AM Live 2019! As a full-service marketing agency based in Solihull with clients across the automotive sector, it is vitally important to keep up to date with the latest trends and advancements.

25/10/19

Free Social Media Audit Template!

Whenever we work with new or existing clients on social media content and platforms, we always conduct a social media audit to give us a snapshot of how the accounts and platforms are currently performing.

16/10/19

First Social Media Training session completed

As part of our business development, we have been looking at ways to help other businesses succeed in their delivery of marketing activities through social channels.

08/10/19

What’s new in Social Media (October 2019)

Social media is a fast-paced and ever-changing industry which can make it hard to follow the latest changes to platforms and industry updates.

01/10/19

Crafting Content for Social Media using Apple devices

Crafting content for social media can be a daunting task. You may have already taken photos and video but are unsure of how to make the most of it when posting to your social media channels.

02/09/19

Crafting Content for Social Media using Android devices

Crafting content for social media can be a daunting task. You may have already taken photos and video but are unsure of how to make the most of it when posting to your social media channels.

14/08/19

Free Social Media content planner

Producing a content planner for social media can be quite a daunting task. Thankfully we have come up with a solution to make life easier for you

15/07/19

Google by the numbers

Following on from our blogs on Google Marketing Live 2019 we have produced an infographic highlighting some of the key numbers revealed by Google.

03/06/19

Google Trips 2019 updates

#GoogleMarketingLive2019

Google has announced a lot of new tools and features for marketers to use across Google properties like YouTube, Google Shopping and Google Ads.

21/05/19

YouTube 2019 updates

#GoogleMarketingLive2019

YouTube had a place of prominence within the Google Marketing Live 2019 keynote due to the increasing rise and performance of video as a marketing tool. During the opening of the keynote, it was revealed that there are 2 billion active monthly users signed into YouTube and 1 billion hours of video are viewed every day.

20/05/19

Google Shopping 2019 updates

#GoogleMarketingLive2019

We have all searched for products that we are looking to purchase using Google search. In 2019, Google Shopping is getting a major overhaul for both consumers and marketeers using the platform.

17/05/19

Google Ads updated

#GoogleMarketingLive2019

During the 2019 Google Marketing Live keynote, a whole range of new features for Google Ads was unveiled for marketers to utilise. One of the first new products unveiled was Google’s Discovery Ads for the Google Ads platform.

16/05/19

Google Key Note Presentation GML2019

#GoogleMarketingLive2019

Google kicked off its latest Google Marketing Live 2019 showcase with a 2 hours seminar showing off some of the latest innovations, tools products that it will be making available for Digital Marketers in the coming year.

15/05/19

Social Media by the Numbers 2019

Social media is becoming increasingly important to every businesses marketing strategy as the various number of platforms and their user bases continues to grow.

13/05/19

Social Media size guide 2020

Social Media platforms can be quite tricky when dealing with creative assets given that each platform has its own requirements when posting pictures or videos onto their platforms.

29/04/19

Buying into the Unknown

Having recently changed my domestic electricity supplier, the process I went through led me to think again about the choices we make between brands within various markets.

10/04/19

New Midlands Air Ambulance Charity site launches!

We are pleased to announce that we the new Midlands Air Ambulance Charity Website is now live!

18/03/19

Digital Marketing Trends for 2019

The first quarter of 2019 is nearly over, which means taking stock of the year ahead. Some digital marketing trends are already starting to shape 2019, so we took a look at some of the biggest trend you can expect to see throughout 2019.

15/02/19

Social Media matters

Social Media is engrained in every aspect of our personal lives. To date, Facebook currently has 2.2 billion active users with close to 1.5 billion people using it every day.

07/01/19

What is a Google partner and why is it important for your clients?

You may have seen on our site that there is a small icon that states that our company is a Google partner.  

03/12/18

The importance of good content that matters

The demand for content in today's connected world is massive. As of October 2018, there are approximately 4.2 billion active internet users with nearly 3.2 billion connected to various social media platforms.

26/11/18

How to write a good blog

If you want people to keep visiting your website these days, it’s important that you are regularly producing content. This content serves as a way of keeping your web traffic engaged and keep them coming back for more. It also helps to generate and foster online communities around your brand.

05/11/18

Google Ads, What is it?

You may have heard of Google AdWords or Google Ads as it is now called, but do you know what it is and what does it actually do? The chances are you have probably come into contact with them while browsing your favourite websites.

22/10/18

Astute Media is officially a Google Partner

Here at Astute Media, we are always continuously learning and developing both our company and our employee's skillsets. 

01/08/18

Facebook locations

If you have a business with multiple locations you should try this! Although, Facebook does not make it easy to follow their instructions and offer very little help.

01/10/17

Bike4Life is coming soon!

Our client, Midlands Air Ambulance Charity's highly anticipated Bike4Life event will be taking place on Sunday 30^th April 2017, starting from Meole Brace in Shrewsbury with a 23-mile route to RAF Cosford, the home of the Festival.

06/03/17

Astute Media Films at Trust Group UK's Redditch Dealerships.

On Monday 28^th February we went to visit our client, Trust Group UK’s Redditch dealerships for both Skoda and Volkswagen, and what an eventful visit it was!

01/03/17

Why social media marketing is so important

There was a time when social media was associated with personal use only. But now, most businesses feel they need to be exposed within the social media world. This is especially important with the increasing use of smartphones.

10/01/17

What 2016 taught us about digital marketing!

As we’re now in our third week of 2017, what better time to look back and see what we learned in 2016! It was a great year for digital marketers, seeing many new trends that your business should exploit.

10/01/17

Bike4Life is live!

Midlands Air Ambulance Charity's Bike4Life Ride Out and Festival is one of the biggest biker events in the country! 

11/11/16

Maxxis Germany go live!

Since 2010 we have worked closely with Maxxis in developing their digital marketing strategy. Part of which is the global website and rollout. 

07/11/16

Holiday Travel Watch Umbraco Upgrade

As part of our ongoing improvements to the Holiday Travel Watch website, we have just completed an upgrade of the CMS platform that underpins this successful website.

02/07/16

Trust Group UK Website Launched

Astute Media has launched a new website for the Trust Group UK, the Midlands premier Volkswagen and Škoda dealership.

26/01/16

Maxxis Umbraco Upgrade

We have just completed a complicated upgrade of the Maxxis Brand Website.

01/04/15